Beta Food, the first company that imported tea to Turkey, was introduced Turkish consumers with a different taste. The economic crisis in 1994 influenced negatively the whole country and also the Beta Food and made it compulsory for entry into different markets. Beta Food managed to capture significant opportunities in the country separated from the Soviet Union in the early 1990s and entered into this market. The company was the first private sector organization brought tea to the former Soviet Republics. Today, Beta Food has a serious presence with its brands in countries like Azerbaijan, Kazakhstan, Tajikistan, Uzbekistan, Kyrgyzstan, Russia, and Iraq. The initiatives in the market of America, the Middle East and Eastern Europe are continuing. Beta Tea, Bayce, Champion and Howhad Brand are the four main brands which Beta Inc. is engaged tea across the world. Beta Food always shows maximum care to maintain confidence for its brand; with this confidence has entered in different product groups over the years. The company continues to offer very successful and quality brands in different food area with new brand names such as Benut, Beta, Caffito, Wavey, Belita, Bon Vivant, Snax, Funcy.